Hundreds of families and kids playing a giant glow-ball game together at dusk during the Davis Family Fun Fest
A nonprofit on a joyful mission

Play is how we change a child's whole life.

Youth happiness has been falling since 2012. We train teachers, transform workplaces, and give kids the skills for real, lasting joy. And 100% of our service profit funds it.

100% of our service profit funds a happier classroom that needs it.

100% of our service profit
funds a happier classroom.

When a company books a play-shop or someone takes the course, the profit does not pad a bottom line. It sponsors a teacher in a school or orphanage that needs happiness most. You get something amazing. A child gets a future.

2012
the year youth happiness began to fall
74%
of deaths worldwide are lifestyle related (WHO)
20,000+
kids reached since 2018
100%
of service profit funds happier classrooms
Why this matters

Something shifted in 2012. We know how to shift it back.

When smartphones passed half the population, time with friends, sleep, exercise, and self-esteem all began to fall, while anxiety, depression, and loneliness climbed sharply.

The hopeful part: happiness is a set of skills, and skills can be taught. We make that teaching joyful, so it lasts.

Read our story
A child running across the grass chasing a ball at the Family Fun Fest, off the screen and into the game
Off the screen, into the game
The trade we want every kid to make.
The science, made simple

Meet your four happy chemicals

Screens hand these out cheaply and leave you drained. We teach kids and teams to earn them naturally.

Motivation

Dopamine

Earned by pursuing goals, big and small.

Connection

Oxytocin

Earned through trust and real friendship.

Mood

Serotonin

Earned in sunlight, gratitude, and purpose.

Reward

Endorphins

Earned by moving your body and laughing.

Work with us

Bring the play. Fund the mission.

Hire us for your team, school, or stage. Every booking sponsors teachers in classrooms that cannot afford one.

Jared Hippler leading a big circle of laughing kids in a play game at the Family Fun Fest
Play in action
The kind of fun kids actually remember.
The model

Your fun becomes their future.

The whole thing in three steps.

  1. 01You play. A company books a play-shop, a leader hires a keynote, someone takes the course.
  2. 02We fund a teacher. The profit sponsors a teacher in an under-resourced school. $297 sponsors one.
  3. 03Kids thrive. That teacher runs a classroom kids love and teaches the habits of a joyful life.
From a real classroom Anderson would often get into fights at school and struggled to make friends. After I implemented the happiness program with my class, Anderson rarely fights anymore, he has made friends, is doing well academically and now enjoys coming to school.
A teacher in our Happier Schools programThe classroom your booking helps fund
See the work

Play, in the places it matters most.

From a Davis field to schools and orphanages abroad, this is what your booking sets in motion.

Our 5th Primally Playful Pilgrimage

A Primally Playful Foundation in Costa Rica

Play Pilgrimage to the Kyrgyz Republic

Watch more of our work or visit our YouTube channel.

Children laughing and playing together during a Primally Playful program in Ghana
Ghana & Guatemala · 2026
Where the next 150 teachers begin.
Around the world

In 2026, we train 150 teachers in Ghana and Guatemala.

Each teacher we train carries the happiness program into their classroom for the rest of their career, reaching 5,000+ kids a year between them.

A teacher trained once becomes a lifetime of happier classrooms. That is how a single gift keeps giving long after the play day ends.

A young child beaming while holding a glow ball at dusk during the Family Fun Fest
Sponsor a teacher

$297 trains one teacher, for a whole classroom.

Give once, or give monthly. 100% of your gift funds the Happier Schools Program, here and in developing countries.

Your habits determine your success, your health, and your happiness. What you do consistently, you become.
Jared HipplerFounder & Chief Fun Officer
Join the movement

A little more joy, in your inbox.

Practical happiness habits, plus stories from the classrooms you help create.

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